Open a pop-up at Miller & Chalk
My
Story
I’ve always believed that shops should be about more than just selling — they should be about community, creativity and giving people a chance to be seen.
After opening my pop-up shop on Towcester High Street and deciding to stay, I wanted to create an opportunity for other small businesses to experience the high street too — without the usual risk.
If you’re a small, independent brand looking to test a physical retail space, this might be for you.
The Space
The pop-up space sits within my shop on Towcester High Street, Northamptonshire, and is part of our cosy, considered interiors space.
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Approx. 3 x 2 metres
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Shelving provided
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A blank canvas for you to style with your products
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Fully staffed during opening hours
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Integrated into the flow of the shop, not tucked away.
It’s a calm, welcoming environment that attracts customers who value quality, craftsmanship and thoughtful design.
The Kind of Brands I’m Looking For
I’m keen to work with brands that align naturally with Miller & Chalk - particularly those that are:
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Handmade or small-batch
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Rooted in natural materials
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Thoughtful, timeless and well made
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Pottery, ceramics, textiles, slow craft, homeware, artisan goods
This space is carefully curated so that each pop-up feels considered, cohesive and a natural fit within the shop.
How the Pop-Ups Work
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Each pop-up runs for one month
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You can request a preferred month (subject to availability)
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This is a low-risk way to test the high street
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No need to staff the space yourself - I’ll take care of that
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You set up the space yourself
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Ideal if you sell online or at markets and want to try retail
I know firsthand how daunting (and expensive) it can be to open a shop. This is my way of helping other small businesses take that step more gently.
How to Apply
If this sounds like something you’d love to be part of, I’d really like to hear from you.
Please apply using the form below and tell me a little about:
Your brand and story
The products you’d like to bring into the space
Any preferred months
Your website or Instagram
I’ll review applications personally and be in touch.
Pop-ups really are the new way to experience the high street - and I’d love to help you be part of it.
Louise x